Horacio Garay
B2B Marketing Director based in Santiago, Chile
I build B2B marketing teams, and the pipeline they own.
Open to new projects
My work
- Personal siteServices, approach and track record
- FrameheadThe B2B Go-To-Market Studio I founded (opens in a new tab)
- NewsletterIdeas on B2B go-to-market and marketing (opens in a new tab)
- Kanyie on SpotifyListen to my band (opens in a new tab)
Talks & podcasts
- La Azotea podcastYouTube · in Spanish (opens in a new tab)
- Podcast with Nicolás RencoretYouTube · in Spanish (opens in a new tab)
- Dentro del Juego podcastYouTube · in Spanish (opens in a new tab)
More
Request a 30-min call
What I work on
- Strategy & B2B go-to-market. Fractional CMO, GTM for complex offers, ICP and buying committee.
- Demand gen & pipeline. ABM, inbound and content, pipeline and CAC/LTV audits.
- Sales & marketing alignment. RevOps, sales enablement and B2B MarTech.
- Reputation & thought leadership. Executive presence and executive events.
- Team assessment & development. Skills audit, org redesign and coaching for managers.
What people say
His contributions were essential to shaping the brand in Chile and establishing a data-driven marketing framework.
In a field where talk is cheap, it's refreshing to find someone who consistently goes above and beyond.