Killer GTM moves
for B2B teams in
crowded markets.
I help companies crush it with sharp positioning, a real demand engine, and a sales process that actually sticks.
I've been in the
marketing trenches
for over 20 years.
I know the game inside and out, having led teams at big corporations, creative agencies and booming startups. I'm the real deal when it comes to understanding your product biz, moving fast, and thinking outside the box.
Worked with 40+ brands and knocked out 1,000+ projects across Bogotá, Mexico City, Panama City, Frankfurt, London, Santiago, São Paulo, La Paz, and Lima.
My tailored solutions, the way I move and deliver, and my competitive pricing will take care of your runway. Founder of Framehead, B2B GTM consultancy across LATAM.
What can I do
for your business?
GTM Consultancy
From ICP to messaging to demand engine, I plug into your team like a fractional GTM player and build a go-to-market motion that actually converts. Less theory, more traction. Think of me as your unfair advantage when you need to execute, not debate.
Let's Talk →
Fractional CMO
Your on-the-ground operator for the messy middle. I jump into your team, fix what's broken, build what's missing, and ship faster than your backlog can grow. Embedded operator with founder energy. No more decks — execution only.
Let's Talk →
Mentorship
Hands-on mentoring for founders and early marketing teams who don't have time for fluff. Weekly tactical sessions, honest feedback, and frameworks that just work. It's like having a senior CMO in your pocket — without the salary.
Let's Talk →Do you recognize
yourself here?
If any of these sound familiar, we should probably talk.
If you nodded at even one of these — let's have a conversation.
Book a free call →I flip
the funnel.
Most teams start at the top — channels, tactics, campaigns. I flip it. Everything begins with your product, brand, and value proposition. Get the foundation right, and every layer above compounds. Skip it, and you're just burning budget louder.
Clients in all kinds
of situations.
His contributions were essential to shaping the brand in Chile and establishing a Data-Driven Marketing framework. His technical skills, strategic vision, and ability to inspire his team were invaluable.
Horacio is one of the few individuals who stands out for their exceptional work. In a field where talk is cheap, it's refreshing to find someone who consistently goes above and beyond.
Horacio played a key role in leveling up our product at a4Agro. His approach gave us sharp insights to optimize our business model, and his take on tech alternatives noticeably boosted the overall product.
Horacio has been my go-to mentor for finding product-market fit. He's been super clear, fully involved — honestly, almost treating the product like it was his own. He's helped me spot key opportunities.
Frequently asked
questions.
A Fractional CMO is a senior marketing executive who works with your company part-time or on a retainer, giving you C-level strategic leadership without the cost of a full-time hire. I own the commercial strategy, align your team, and drive execution — just like an in-house CMO, but embedded on your terms.
Agencies execute tasks. I sit inside your leadership layer, think about your business holistically, and make strategic decisions. I'm accountable to your results, not to deliverables. I also help you hire, brief, and manage agencies if needed — so you get the best of both.
Mostly Series A to Series C B2B companies, and established SMEs that are scaling. The sweet spot is companies that have product-market fit but are struggling to scale their go-to-market — or those entering LATAM for the first time and need local market expertise.
Yes. I work with companies across Latin America — Colombia, Mexico, Brazil, Peru, and beyond — as well as global companies expanding into the region. I'm based in Santiago but operate remotely across LATAM and have hands-on experience in 9 cities.
Most engagements start with a diagnostic sprint (2–4 weeks), followed by a 90-day GTM roadmap. From there, we either continue on a retainer basis or I hand off to your team with full documentation. Every engagement is tailored — no cookie-cutter packages.
Book a free 30-minute call. We'll talk about where you are, where you want to go, and whether I'm the right fit for your stage and goals. If I'm not the right person, I'll tell you — and I'll point you to someone who is.
Need help with
your strategy?
📍 Based in Santiago, Chile. Hit me up — if nothing else, it will be a worthwhile conversation.