GTM Consultancy

From ICP to messaging to demand engine, I plug into your team like a fractional GTM player and build a go-to-market motion that actually converts.

Less theory, more traction. Think of us as your unfair advantage when you need to execute, not debate.

Mentorship

Hands-on mentoring for founders and early marketing teams who don’t have time for fluff. I help you level up your strategy, sharpen your story, and avoid the classic “burn cash, no pipeline” trap.

Weekly tactical sessions, honest feedback, and frameworks that just work. It’s like having a senior CMO in your pocket.

Forward Deployment

Your on-the-ground operator for the messy middle. I jump into your team, fix what’s broken, build what’s missing, and ship faster than your backlog can grow.

Perfect for any-stage companies that need execution, not another deck. Embedded operator with founder energy.

His contributions were essential to shaping the brand in Chile and establishing a Data-Driven Marketing framework. His technical skills, strategic vision, and ability to inspire his team were invaluable.

Horacio is one of the few individuals who stands out for their exceptional work. In a field where talk is cheap, it's refreshing to find someone who consistently goes above and beyond.

Horacio played a key role in leveling up our product at a4Agro. His approach gave us sharp insights to optimize our business model, and his take on tech alternatives noticeably boosted the overall product. No doubt he’s someone you can trust and a solid partner for both strategic and tech challenges.

Horacio has been my go-to mentor for finding product-market fit in our startup. He’s been super clear, fully involved—honestly, almost treating the product like it was his own. I’m really grateful for that. He’s helped me spot key opportunities for new development, and I hope to keep counting on his support in the future.