Pew Interent Director Lee Rainie will discuss the Project’s latest research into internet trends, mobile connectivity, and use of social media and what they mean for marketers. He will also look ahead at some of the big questions about the next stages of technology.
Fuente: pewinternet.org
Report: 46% Of Social Login Users Still Choose Facebook, But Google Is Quickly Gaining Ground.
Fuente: TechCrunch
The Gap Between Social Media and Business Impact: 6 stages of social business transformation
Fuente: briansolis.com
Brands latched onto the “Harlem Shake” phenomenon, quickly creating their own versions of the video meme and posting them on YouTube and Facebook. While these brands’ participation may look like fun and games, the social media managers and marketing teams behind them hope that riding the coattails of “Harlem Shake” will pay off in video views, likes, shares and positive comments.
Fuente: Mashable
American Express has been trying to make those visions come to life. Late last year, the financial-services company partnered with cable networks owned by NBC Universal as well as News Corp.’s Fox broadcast outlet to dabble in a nascent world in which TV viewers make a decision to buy certain items in scripted shows on the screen in front of them.
Years ago, the only brands that saw the Academy Awards as a marketing opportunity were those which advertised during the event.
As part of their “Cookie vs. Creme” campaign, Oreo has asked fans to upload photos to Instagram for a team of artists to then transform into sculptures — using only the cookie or creme components of Oreos.
Fuente: brands.nabisco.com
Don’t let your parents use social networks I beg you!
The number of social media followers are growing. But how do the sites make a profit? How Social Sites Make Money infographic from usbundles.com tells you which social media websites make money with ads, or paying customers, or mobile apps, or affiliates.
Fuente: usbundles.com
I'm a journalist. I work in an advertising agency as a digital strategist. I develop products and social experiences in order to connect brands with users.
