Old Spice is adding interactivity to its viral video repertoire with its latest spot for its new scent, “Danger Zone.”In the “Muscle Music” ad, Old Spice Guy Terry Crews composes music by doing nothing but flexing his muscles. Each muscle is hooked up to a different musical instrument, which is activated when the muscle flexes.
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I'm a journalist. I work in an advertising agency as a digital strategist. I develop products and social experiences in order to connect brands with users.
