Horacio Garay

I'm a journalist. I work in marketing as a digital strategist. I develop products and social experiences in order to connect brands with users. Off the grid sometimes. You can find me on the mountains.

Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable?

Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable?

Facebook and Instagram are the most popular social platforms among users 18-34, but Snapchat is right behind those networks — and actually ahead of Twitter. It’s quite the incredible jump when you consider Snapchat’s audience penetration has almost doubled in nine months’ time, as the company’s audience was only 12.1% in November. 

Facebook and Instagram are the most popular social platforms among users 18-34, but Snapchat is right behind those networks — and actually ahead of Twitter. It’s quite the incredible jump when you consider Snapchat’s audience penetration has almost doubled in nine months’ time, as the company’s audience was only 12.1% in November. 

New research from the University of California, Berkeley, reveals an upside to experiencing moderate levels of stress. But it also reinforces how important it is to keep stress under control. The study, led by post-doctoral fellow Elizabeth Kirby, found that the onset of stress entices the brain into growing new cells responsible for improved memory. However, this effect is only seen when stress is intermittent. As soon as the stress continues beyond a few moments into a prolonged state, it suppresses the brain’s ability to develop new cells.

New research from the University of California, Berkeley, reveals an upside to experiencing moderate levels of stress. But it also reinforces how important it is to keep stress under control. The study, led by post-doctoral fellow Elizabeth Kirby, found that the onset of stress entices the brain into growing new cells responsible for improved memory. However, this effect is only seen when stress is intermittent. As soon as the stress continues beyond a few moments into a prolonged state, it suppresses the brain’s ability to develop new cells.

The average user checks his or her account 14 times per day, and according to the company, 50 percent of those users are aged 13-17. So for brands looking to connect with Gen Z, this is valuable info.

The average user checks his or her account 14 times per day, and according to the company, 50 percent of those users are aged 13-17. So for brands looking to connect with Gen Z, this is valuable info.

Success as an employee or freelancer doesn’t always translate into success in the marketplace, and many have to fall back on their boring-yet-stable day job when the bootstrapping experiment doesn’t pan out. So what makes the difference between success and failure? I believe I can offer a theory that can at least provide a few clues: I call it the Product Spectrum.

Success as an employee or freelancer doesn’t always translate into success in the marketplace, and many have to fall back on their boring-yet-stable day job when the bootstrapping experiment doesn’t pan out. So what makes the difference between success and failure? I believe I can offer a theory that can at least provide a few clues: I call it the Product Spectrum.

Nailed it. That’s what I thought as soon as I saw this image from MediaPlant’s report sponsored by Microsoft, Dollars, Bits, and Atoms: A Roadmap to the Future of Marketing. It’s a well-thought out and practical look at how technology is evolving to enable more effective marketing strategies. 

Nailed it. That’s what I thought as soon as I saw this image from MediaPlant’s report sponsored by Microsoft, Dollars, Bits, and Atoms: A Roadmap to the Future of Marketing. It’s a well-thought out and practical look at how technology is evolving to enable more effective marketing strategies. 

The Making of Aprilzero. This is the first chapter of how they designed this site. They will share some sketches, deleted concepts and old prototypes explaining how it evolved along the way.

The Making of Aprilzero. This is the first chapter of how they designed this site. They will share some sketches, deleted concepts and old prototypes explaining how it evolved along the way.