Horacio Garay

I'm a journalist. I work in marketing as a digital strategist. I develop products and social experiences in order to connect brands with users. Off the grid sometimes. You can find me on the mountains.

Success as an employee or freelancer doesn’t always translate into success in the marketplace, and many have to fall back on their boring-yet-stable day job when the bootstrapping experiment doesn’t pan out. So what makes the difference between success and failure? I believe I can offer a theory that can at least provide a few clues: I call it the Product Spectrum.

Success as an employee or freelancer doesn’t always translate into success in the marketplace, and many have to fall back on their boring-yet-stable day job when the bootstrapping experiment doesn’t pan out. So what makes the difference between success and failure? I believe I can offer a theory that can at least provide a few clues: I call it the Product Spectrum.

Nailed it. That’s what I thought as soon as I saw this image from MediaPlant’s report sponsored by Microsoft, Dollars, Bits, and Atoms: A Roadmap to the Future of Marketing. It’s a well-thought out and practical look at how technology is evolving to enable more effective marketing strategies. 

Nailed it. That’s what I thought as soon as I saw this image from MediaPlant’s report sponsored by Microsoft, Dollars, Bits, and Atoms: A Roadmap to the Future of Marketing. It’s a well-thought out and practical look at how technology is evolving to enable more effective marketing strategies. 

The Making of Aprilzero. This is the first chapter of how they designed this site. They will share some sketches, deleted concepts and old prototypes explaining how it evolved along the way.

The Making of Aprilzero. This is the first chapter of how they designed this site. They will share some sketches, deleted concepts and old prototypes explaining how it evolved along the way.

This report gives an overview of developments forcing brands to become publishers, outlines the signs of brand publishing success, and presents the key investments in capabilities needed to get there.

This report gives an overview of developments forcing brands to become publishers, outlines the signs of brand publishing success, and presents the key investments in capabilities needed to get there.